Ah, Valentine’s Day. The day of love and sweet sentiments expressed through cards, chocolates, and roses. One of the most recognizable symbols of this romantic holiday has to be the slogan, “Virginia is for Lovers.” For over 50 years now, this catchy phrase has been charming couples from all around with its simple yet meaningful message: Virginia is a great place to show affection to one another! But where did it come from? Let’s look at an in-depth history of the “Virginia is for Lovers” advertising campaign and explore how it started that fateful year back in 1969.
It all began when the Virginia State Tourism Office wanted to develop a new way of promoting their state as an attractive destination for potential visitors. After months of brainstorming and developing ideas, they stumbled across the phrase “Virginia is for Lovers“–and it immediately clicked! The phrase was short, to the point, and conveyed a positive message that was easy to understand.
Since its debut, the phrase has promoted Virginia as a desirable vacation spot for couples. Posters and ads featuring “Virginia is for Lovers” were placed around the country, highlighting all the beautiful things one can experience in the state. Lovers of all types are welcome to experience the state in a brilliant gesture of inclusion of all kinds of people and their interests.
The advertising campaign inspired Ramble’s 2023 collection of Valentine’s Day Cards. Our cards featuring concise and elegant artworks allow lovers of all types to express their feelings to whomever they wish. So on this lovely month, pick up a few valentine’s day cards and let the ones you love in the world know how you truly feel.